The “Culture fluffing” Edition :: Issue #039


Rusty’s Electric Dreams :: Issue #039 :: The “Culture fluffing” Edition :: 06:24:2015

Rusty’s Electric Dreams, an inbox zine by pop culture activist Rusty Blazenhoff 

Issue #039 :: The “Culture fluffing” Edition :: 06:24:2015

Culture fluffing… 

Ok, first, thank you to Broke-Ass Stuart for having me on his show last Friday. It was really fun!

Second, I feel I should explain the Fluff bottles with my picture on the lid. The ones that were on the store shelves at Cost Plus World Market in Oakland, California. The ones that read “Rusty Blazenhoff LOVES Fluff!” and have a photo of me sitting in my home’s breakfast nook. Ya. Those.

Let me just say, right off the bat, I was surprised by everyone’s reaction when I posted them online with the caption:

“Cost Plus stopped carrying plain Fluff (which is sad because that’s the only place that has it for sale around here). They only have this special kind!”

They (you?) wrote stuff like, “Are you serious?!” and “How the hell did this happen???” and “Congratulations!”


“Are they real?”

Well, yes, they are real stickers on real jars of Fluff. It’s like when people used to ask me if “Rusty Blazenhoff” was my real name. “Yes” is the answer, but it’s not the whole answer. Sometimes, just a “yes” is sufficient. I don’t think it is in this case.

I think the answer lies in this question: Are they “official”?

Well, no, they are not. Durkee-Mower, the makers of Fluff, are in no way involved.

But, wait, there’s a story.

I’ve had this idea for a while, to put stickers on jars of Fluff, but probably not for what you think. When people come to visit my home and see my Fluff room, I almost always get asked if they can try some. I’ve started keeping some jars on hand to out on such occasion. The idea behind the sticker was that they would get a special jar from my house. Haha, funny joke, take Fluff, bye.

So, I finally got around to making the stickers. While I was putting the art together for them, I was chatting with a friend and told him I was making stickers for the top of Fluff jars with my picture on them. He immediately asked I was doing a guerrilla marketing campaign.


I was surprised *I* hadn’t thought of it, as I have a long time history of culture jamming.

It was perfect, the stickers could be used for both purposes. When they arrived, I couldn’t wait to show people. A few close friends immediately got a text from me with an image of one jar of stickered Fluff (and no explanation), and all but one thought I had cut a deal with Durkee-Mower.

Oh, that surprised me.

Then, the next day, I took a trip to Cost Plus with a newly recruited partner-in-crime to sticker all of the jars at the local Cost Plus. It was fun! They looked great on the shelves. I secretly wished they were real and that I did have a deal with Fluff.

Then, I posted the photo on social media, thinking all my friends would know immediately it was an “inside job.” Given my years in the Cacophony Society and all the crazy pranks I’ve pulled, I was flabbergasted when everyone thought the jars of sugary cream with my mug on them were…bona fide.

Panic set in. I froze. I didn’t know what to do, so I didn’t do anything. Until now.

I love all of you who thought it was real, because that means you think highly of me. I mean, it seems like a crazy idea to me, probably because it would be the most awesomest thing ever in the history of me…but, all things considered, it’s really not that crazy. Much crazier things have happened.

Now what?

Well, would you like to help me sticker jars? Does the store in your town sell Fluff? Ping me with your snail mail address and I’ll send you a few stickers so you can help me with my little “culture fluffing” experiment.

And, don’t be mad. I’m looking at you, east coast friends. 🙂

Rusty Blazenhoff

p.s. It’s almost over, will it make its goal?

“One of the most inspiring, weird and off-kilter collections of curated kitschy ephemera for the big-brained.” 

“Mighty on Product Hunt (upvote!)”

[Have something nice to say? Say it and I’ll include it on my Press page.]

Blazenfluff: Rusty Blazenhoff LOVES Fluff
This space intentionally left jammed

As seen on the Internets

Cereal milk popsicles
:: Summer sleepovers at Children’s Fairyland:: “Shoe that wraps like a scarf”


:: “It’s like you’re unraveling a big cable-knit sweater that someone keeps knitting and knitting and knitting and knitting and knitting and knitting and knitting…”


:: “‘They’re Grreeaat!’: The Enduring Charm of Advertising Characters”


:: A beginner’s guide to “shopdropping” aka “droplifting”


:: Upvoted by reddit, a podcast that tells stories about reddit posts

:: Thanks, Amy M.!

Real things you can actually buy: yay!

Classic black license plate

Marshmallow FLOPP

Tushiez Popz

Artist-in-residence: June 2015

by Erika Jane Amerika
“I’m a self taught artist from Lubbock, Texas currently living in Austin. My artwork is described as imaginative, surrealistic, low brow, gothic, with references of humor, pop culture, cinema, and literature, and a heavy dash of country and Texas references…. I like to call it Amerikan! 

I do originals and also love to do commissions…. so remember this gun’s for hire! but there is a growing waiting list so get on it!
yeehaw!”–Erika Jane Amerika
Ask your friends to subscribe.Tell the Others.It’s not a cult. Yet.

Dancehall of beautiful radiant things
[6/24] Dancehall of Beautiful Radiant Things 

TONIGHT at the Verdi Club! 8 PM!

Dress to the nines and come mingle at San Francisco’s original slow dance club, Dancehall of Beautiful Radiant Things. Dancers of all skill levels and non-dancers share a night of vignette moment with strangers and friends. Music by DJ Fact 50.

This month the organizers are helping to raise funds for the Everyhere Logistics: Art Experiences on the Road. To get 20% off your ticket(s), use the promo code “boxtruck” at check out.

[I’ll be there and I have no dance skills whatsoever. Come hang out at the Wall of Social Anxiety with me.]

Events of note

The Pigg-O-Stat, how a baby gets an X-ray

[7/23] Willie Nelson & Family plays the Greek Theatre with Alison Krauss [Tickets]

Black Rock City, Nevada

[8/30-9/7] Burning Man

Brooklyn, New York

[7/3] Stars & Strips Forever: Coney Island Celebrates America, a beachy burlesque bash [Tickets]


[8/16-12/16] The World of Tim Burton at Max Ernst Museum Brühl des LVR

Henderson, North Carolina

[8/27-8/30] Camp Grounded, “Where Grownups Go to Unplug, Get Away, and Be Kids Again.”

Houston, Texas

[6/20-6/21] Crispin Hellion Glover’s Big Slide Show Parts 1 & 2 at Alamo Drafthouse

Huntington Beach, California

[6/27] Charles Phoenix: ALOHALAND at Don the Beachcomber [Tickets]

Lake Ladoga, California

[6/29-7/5] Camp Tipsy, all ages [Tickets]

Las Vegas

[Ongoing] Akhob, an immersive “Ganzfeld effect” experience by artist James Turrell at Louis Vuitton [by appt only: 702-730-3150]  HIGHLY recommended!


[Until 9/27] Secret Cinema Presents Star Wars [Tickets]

Los Angeles

[Dates in June] Uncle Impossible’s Funtime Variety & Ice Cream Social, 18+[6/25-6/27] ALONE | Index of Diffusion in Hollywood [Tickets][6/27] Caveman Picnic Returns! at La Brea Tar Pits, 1 PM

[6/28] Charles Phoenix “Disneyland” Tour of Downtown L.A., a 6-hour field trip! [Tickets]

[7/12] UnCabaret with Allee Willis at Au Lac, 8 PM [Tickets]

[7/19] “Around the World in 80 Sips” Summer Soda Tasting 5 at Galco’s Soda Pop Stop, 5-8 PM [Tickets]

[7/20] The Groundlings improv night (70s night with Cassandra Peterson)  [Tickets]

[TBD August] ALONE | Refraction

[8/3] Janeane Garofalo at Largo [Tickets]

[TBD September] ALONE | Reflection

[TBD October] ALONE | Absorbtion

Nevada City, California

[7/24 & 7/25] Bread and Bones at Polly’s Paladar [Tickets]

New York City

[7/7-8/16] Penn & Teller on Broadway [Tickets]


[6/26] LABYRINTH at the New Parkway[7/4-7/5] The 6th annual Burger Boogaloo, hosted by John Waters [Tickets]


[7/10] Big Dick’s House of Big Boobs, a DIY strip club at a secret location

[10/24] FIGMENT Oakland, a free, inclusive, participatory art event


[Until 8/8] Vik Muniz at Xippas Gallery, Paris

[10/10] Danny Elfman’s Music from the Films of Tim Burton

Pleasanton, California

[6/18-7/6]  Alameda County Fair

Riverside, California

[9/18-9/20] Boing Boing’s Weekend of Wonder at Mission Inn

San Diego

[8/13-8/16] Tiki Oasis (SPACE-THEMED!)

San Francisco
SF’s POPOS (privately-owned public open spaces) :: guide

[6/24] Dancehall of Beautiful Radiant Things at Verdi Club, 8 to 11 PM [Tickets]

[6/24] Drag Me to Bingo! at Mezzanine, 21+ [Tickets]

[6/26-6/28] The Beatnik Shindig at Fort Mason Center [Volunteer]

[6/28] SF Pride Parade

[7/7] Odd Salon: Infamy at DNA Lounge, 21+

[7/8] Fireside Storytelling: Sink or Swim, 8 PM, Chez Poulet, $15

[7/9] Chuck Palahniuk and Lidia Yuknavitch: A Night of Mayhem at INFORUM, 6:30 PM [Tickets]

[7/16] Buzzed Bee, a spelling bee for tipsy adults, Stage Werx, Door 7 PM, Free to attend, $10 to compete

[7/18] The Real Numbers at Amnesia

[7/18] Night Light: Multimedia Garden Party at SOMArts Cultural Center [Tickets]

[7/19] Dark Garden Annual Corset Rummage Sale, 11 AM to 6 PM

[7/24] Steve Poltz at Doc’s Lab [Tickets]

[7/29] Fireside Storytelling: Confessions, 8 PM, Chez Poulet, $15

[8/2] Undercover Stratego, 3 – 6 PM

[8/4] Odd Salon: Myth(os) at DNA Lounge, 21+

[8/22] The Real Numbers at International Pop Overthrow Festival, Hotel Utah

[9/9] Fireside Storytelling: Storyteller’s Choice, 8 PM, Chez Poulet, $15

[9/27] Folsom Street Fair

[10/7] Fireside Storytelling: Saved the Day, 8 PM, Chez Poulet, $15

[10/29] TEDxSanFrancisco at Pier 70

[11/4] Fireside Storytelling: Seemed Like a Good Idea at the Time, 8 PM, Chez Poulet, $15

[12/3] Fireside Storytelling: Mind. Blown., 8 PM, Chez Poulet, $15

[12/31] PATTI SMITH & HER BAND perform Horses in its entirety this New Year’s Eve at The Fillmore! [Tickets]

Santa Fe, New Mexico

[9/4] Zozobra


[6/26] Homeless to CEO: A Journey Through Fear, Momentum, Mentorship & Creativity by Kyle Kesterson [Tickets]

[7/9] Bawdy Storytelling: Dirty Little Secret at Re-Bar Seattle, 8 PM

ALSO: “The Obscure, the Charming and the Odd: Mark Pahlow’s Guide to Seattle

Heads up!~~ [10/9-10/11] Kinky Salon. DEEP HEDONISM. Secret location


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If YOU would like to co-curate an issue of Rusty’s Electric Dreams, I’d love to hear your idea! Please email me:

Know about a cool event? Share it. I’ll do my best to include it in the next issue.

“Art should comfort the disturbed and disturb the comfortable.” — Banksy
Did you get a blue ribbon from me that reads, “I Like You, In Real Life”?

  1. Yes, I did thank you.
  2. No, but I would like to. I believe you like me IRL. Email me and let me know.
  3. No, and I’m not sure you like me IRL. I want one for $2.75 each. Paypal: Send: your name (that you would like on the ribbon) and mailing address
  4. Yes, and now I’d like to gift one (or more) at $2.75 each. Paypal: Send: your name and mailing address. Ribbons will be blank.

Rusty’s Electric Dreams is a weekly inbox zine by Rusty Blazenhoff. These personally curated missives are beacons to signal and celebrate the global tribe of weird, wonderful, and “different” people (“the Others“).

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